Archetype

the original pattern or model from which all things of the same kind are copied or on which they are based; a model or first form; prototype.

Here are some of Jung's classic archetypes:

The father: Stern, powerful, controlling
The mother: Feeding, nurturing, soothing
The child: Birth, beginnings, salvation
Story archetypes
The hero: Rescuer, champion
The maiden: Purity, desire
The wise old man: Knowledge, guidance
The magician: Mysterious, powerful
The earth mother: Nature
The witch or sorceress: Dangerous
The trickster: Deceiving, hidden
Animal archetypes
The faithful dog: Unquestioning loyalty
The enduring horse: Never giving up
The devious cat: Self-serving